Building a killer sales team in the US

Today we’re going to talk about building a killer sales team for your U.S. operations. Excited? Me too. Because it’s a fact: No matter how good your product is, it won’t sell itself. In most cases, you’ll need a sales team. And a killer one.  You’ve got serious...

Get your customers’ attention: write the perfect cold email

Speaking from experience, cold calling doesn’t work in the U.S. Buyers are over solicited, 9 out of 10 would never respond to an unsolicited inquiry and it’s quite hard to find the right phone number at the right office to hopefully reach your contact. When you are...

When to seek VC funding (and when not to)?

There’s essentially three different phases in a startup’s life when it comes to raising money: (i) before product/market fit (PMF), (ii) right after PMF, and (iii) scaling. For each phase, distinct categories of investors come into play. Generally speaking, venture...

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