Impact : How did your business benefit from your participation in Impact?
The Impact program allowed Pradeo to gain approximately 8 months in its development. The networking events organized by Business France allowed us to identify new opportunities with big references both clients and partners. Most of these leads are on the brink of becoming official.
Impact : If you had to give just one reason why participating in Impact was the right decision, what would it be?
In my opinion, Impact is the best way for a French startup to quickly penetrate the American market, going hand in hand with the global market since most major U.S. corporations are already present on all continents. Through Impact, Business France and their consultants will give you all the necessary tools to adapt your structure to the American market, from a legal, administrative, financial marketing and commercial stand points.
Impact : What did you enjoy most about the program ?
Marketing! Thanks to Impact, I now understand why Americans are the best in that field, and I got to witness firsthand the impact of a good marketing on Business. This component is what struck me the most, but the workshops, the networking events and the prospection organized by Business France were also crucial to our U.S. development.
Impact : How has your company evolved during and after Impact?
We are about to be referenced by one of the biggest I.T solutions distributor in the world, which will allow us to distribute our solutions in more than 20 countries on the American continent, EMEA and APAC. We sealed some technological partnership agreements with major American companies such as: VMware-AirWatch and MobileIron. We are also in advanced discussions with some of the biggest American banks.
Impact : What does the company’s future in the US look like?
We are currently in the process of recruiting in the Bay Area. A business development professional will soon be joining me in San Francisco. Our priority is to recruit the person who will be in charge of leading Pradeo Inc. USA and who will also build our U.S. team. Our ambition is to become the leader in our market. We recently received the prestigious award of being the “Best Mobile Opportunity”, we were elected by mobile operators and manufacturers from around the world members of the Telecom counsel.
Impact : Any tips for the future participants to Impact?
Respect the program! The speakers are all high caliber profiles; the experts who will accompany you are also highly qualified. Try not to miss any networking events. Last but not least, the preparatory work with the highly motivated Business France team before the program starts is very important. Good luck to the future lucky selectees.