Impact : What have been the most memorable stages of your development since your were selected to the 2014 edition of Impact?
We already took a significant step towards framing our US development strategy when we prepared our Impact application documents. Later, during the program, we realized how advanced is the US market. The business meetings we conducted during Impact underlined the importance of entering the market with a disruptive and differentiating offer.
Impact : If you had to give just one reason why participating in Impact was the right decision, what would it be?
Impact helped us truly understand the US market. And understanding how things work in the US is fundamental. In the end, the program helped us accelerate our global strategy.
It is primordial for any company in search of international development to physically go and test itself. And this is what Impact facilitates.
Impact : What did you enjoy most about the program ?
The pitch sessions during each of the program’s 10 weeks were fantastic. We learned to communicate our offer clearly, something we don’t do in France.
We learned to clarify and synthesize the way we present our offer so that it is truly powerful by presenting prospects with only the the most important ideas. We use these principles on a daily basis.
Impact : Any advice for the next class of participants?
Get ready to be knocked down, and to see your positioning evolve – in a positive way.
To adapt to the US : Go fast, and shorten your roadmaps.