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All content should convert: how to align content marketing and lead generation

All content should convert: how to align content marketing and lead generation

  This week, we are happy to share an insightful article written by one of our Impact mentors – Guillaume Decugis, CEO & Co Founder of Scoop.it, the intelligent content marketing automation platform. He explains how to align content marketing and lead generation, because you need to consider your marketing funnel, not just while you build your product, but also when you create content. Learn & enjoy! This article was originally published on Scoop.it’s blog.

The 19 Customer Traction Channels You Must Test To Grow

The 19 Customer Traction Channels You Must Test To Grow

It doesn’t matter whether you are a young startup still building your first product or a more mature company launching in the U.S. or in another country, one of your main concerns is to find ways to get enough traction to successfully handle this new step and build a viable business. Often, when people try to build a revenue organization, they make the mistake to set up a sales team before having a predictable ability to actually generate leads and generate demand. You need to be able to grow demand first.

Impact USA leads the way as most active accelerator for French startups

Impact USA leads the way as most active accelerator for French startups

As we’re wrapping up the second week of the ‘17 edition of Impact USA, CB Insights just released their latest report on Tech Funding Trends in France Q1 2017. There are a lot of trends to be excited about (Financing in French Tech is on pace for record high in 2017 and French internet sector

Ivalua Raises one of France’s Largest Ever Growth Equity Capital Rounds!

Ivalua Raises one of France’s Largest Ever Growth Equity Capital Rounds!

Congratulations to Ivalua for raising $70M from KKR! Ivalua’s CEO, Daniel Amzallag, who our team accompanied when he first arrived in the U.S. in 2012, is a long-time mentor for Impact USA’s startups. Additionally, Daniel is an alumni of our other accelerator program: the French Tech Tour, which Ivalua participated in 2014 in Canada. Please find the full Press Release below.

Week One Wrap-Up – Why we loved it!

Week One Wrap-Up – Why we loved it!

If we had to sum up this first week, some of the keywords we would use would be: insightful workshops, expert mentoring sessions, fireside chats, networking events, opening night & business development meetings with potential clients & partners. Let’s have a look back on some of the highlights of this fast-paced first week. Day One We

The Key to Managing a Global (Small) Business

The Key to Managing a Global (Small) Business

We are happy to share an insightful article written by one of our Impact’s mentor — Steve Oriola — which is particularly relevant for this first week of Impact USA and the arrival of our French CEOs in the U.S. Steve Oriola is the CEO of Pipedrive and in this article he shares his experience of managing a cross borders team — between Estonia and the U.S.

Impact USA 2017 Kicks Off!

Impact USA 2017 Kicks Off!

This is it! The 2017 edition of Impact USA has just started! Our 17 startups are more than ready to start the program and learn everything they need about their local ecosystem: Dawex, Designed4Work, Fidzup, Hydrao, Livemon, PlumeLabs, Predicsis, Quasardb, Saagie and Seclab in San Francisco and Cailabs, Cognik, Deep Algo, eJust, Mazen, Tinyclues and Xooloo in New York

7 Quick Tips From Impact USA Alumni Before Launching your Startup In The U.S.

7 Quick Tips From Impact USA Alumni Before Launching your Startup In The U.S.

With only a few weeks left before the ‘17 batch sets foot in the U.S., the temperature is rising. Everyone has been hard at work, the Impact team and the 17 co-founders alike, getting ready to launch operations in the U.S. Impact’s alumni have all been through this and they kindly accepted to share their