by | May 18, 2017 | Expertise, Marketing, Mentors
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by | Apr 19, 2017 | 2017, Advice, Advices, expand us, Expertise
We are happy to share an insightful article written by one of our Impact’s mentor — Steve Oriola — which is particularly relevant for this first week of Impact USA and the arrival of our French CEOs in the U.S. Steve Oriola is the CEO of Pipedrive and in this...
by | Dec 9, 2015 | Business, Expertise, fromtheblog
What an exciting and liberating moment for a hardware entrepreneur to ship his/her first products. You successfully dealt with prototyping, funding, perhaps crowdfunding, manufacturers sourcing etc. All you have to do now is sit down, relax, sell and ship. Easy...
by | Dec 1, 2015 | Business, Expertise, fromtheblog
What is marketing automation? Given our role at Business France, we often meet with French companies coming to the U.S. to set up operations. While most of them are well organized and have amazing products, they often have no clue what marketing automation is. In...
by | Nov 27, 2015 | Business, Expertise, fromtheblog
In the past few years, content marketing has become a must have for companies. According to a study by Smart Insights, content marketing is the top trending digital marketing topic in 2015. Here are a few words about why and how companies should turn to content...
by | Nov 24, 2015 | Business, Expertise, fromtheblog
Following our series of articles dedicated to specific tech topics, the ubi i/o team brings you today’s article focused on retail tech. Technology is reshaping the retail landscape faster than ever, with customers now expecting a seamless shopping experience,...
