Adena Hefets

Adena Hefets Senior Associate @ DFJ Ventures

Adena Hefets joined DFJ in 2016 as a senior associate. Prior to DFJ, Adena was a product manager at Square, where she helped build and grow Square Capital, a microlending platform for small businesses.

Before becoming a product manager, she was part of the Strategy and Finance team at Square, which focuses on corporate planning. Adena also worked at TPG, a private equity firm, where she focused on companies in the retail, healthcare, and industrials sectors. Adena started her career as an investment banker in the Technology, Media, and Telecom group at Bank of America Merrill Lynch.

Adena holds a BS in policy analysis and management from Cornell University and an MBA from the Stanford Graduate School of Business. While at Stanford, Adena started a fashion technology app and invested in early-stage companies.