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After closing a first round of $5M back in February 2016, Impact’s ‘16 participant AB Tasty just announced a $17M Series B round led by Partech Ventures and Korelya Capital. Previous investors Xange Private Equity and Omnes Capital also participated in the round. This newly acquired funding will enable them to accelerate their growth in the U.S. after opening an office in New York in January.

ab tasty logo

AB Tasty is a global pioneer in user testing, user experience and personalization. The company already has operations in 8 countries including the U.S., France and the UK. AB Tasty is a conversion rate optimization SaaS provider that powers enterprise companies around the world to boost online sales by allowing marketers to understand their customers and act on the insights generated. With AB Tasty’s advanced personalization and testing technology, clients can create experiments in real-time and evaluate the effectiveness of different website configurations, ultimately leading to increased sales.

The AB Tasty tool smartly observes and understands customer journeys in real time, suggests alternative versions and identifies a segment of users to target automatically, without the need for human intervention,” says Remi Aubert, co-founder of AB Tasty.

A promising future for AB Tasty

AB Tasty just announced a $17 million Series B investment from Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.

AB Tasty will use this round to extend its leadership position in conversion rate optimization and accelerate its commercial development in the U.S., where the company will focus on expanding its customer portfolio, which currently includes the likes of Sephora, Mercedez-Benz, Groupon and Pizza Hut.

This latest round builds upon a successful round in 2016 that enabled AB Tasty to take part in Impact USA and establish an initial presence in the U.S. with the opening of a New York office. During the program, our team supported AB Tasty in successfully establishing their operations in the U.S., as well as finding their first partners and customers.

Impact has been groundbreaking for us. The program allowed us to accomplish in 10 weeks what would have taken 10 months by ourselves” states Rémi Aubert.

This new milestone comes after last September’s announcement of their acquisition of session recording tool Nirror. The acquisition was key in their growth strategy, and even more so in their development on the U.S. market. The acquisition of Nirror created a differentiation gap that helped AB Tasty gain U.S. market traction.

Co-founder of AB Tasty Alix de Sagazan, suggests this is only the beginning: “We have had triple digit growth rates in Europe for the past six years and have built a substantial portfolio of customers,” she says. “We are confident it is the right time to address the US market more aggressively and this round brings new relevant investors to help us achieve success internationally.

After securing a sizable list of U.S. clients, including Ashley Furniture HomeStore and Competitor Group Inc., the company anticipates substantial growth of both the team and customers with this round of funding.

Why investors are confident:

Partech Ventures partner Reza Malekzadeh (among Impact’s mentors) expressed his confidence in AB Tasty: “The future of marketing will undoubtedly be powered by automated processes that enable brands and marketers to deliver relevant and engaging experiences to customers at scale. We’ve been very impressed by the vision and flawless execution of the AB Tasty team and believe they are very well positioned to bring this new generation of tools for the market.

The Impact team is very proud of AB Tasty’s latest accomplishment, and extends its congratulations to Co-Founders Alix de Sagazan & Rémi Aubert and their entire team!!

The Impact team.


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